Sunday, March 18, 2012 Registration 12:00 PM - 5:00 PM CSA-NYS Board Meeting 1:00 PM - 5:00 PM Bonus Session (Connect 2 One) 1:00 PM - 5:00 PM Opening Night Networking 5:30 PM - 7:30 PM Dinner on Own 5:30 PM - 6:30 PM Monday, March 19, 2012 CSA-NYS Breakfast / CSNE Breakfast 7:00 AM - 8:15 AM Registration 7:00 AM - 5:00 PM Drayage Company setting up Show Floor 8:00 AM - 12:00 PM Convenience Store 8:30 AM - 9:45 AM Interested in bringing additional revenue to your store? We will open up the subject to include on campus convenience stores, 24-hour outdoor convenience store vending machines or utilizing existing store space to include convenience store items to replace slowing sales in trade and textbook departments and to drive traffic to the store. Presented by: Jay Menninger - University of Vermont Converting Likes to Sales 8:30 AM - 9:45 AM It's not just good enought to be on line. Learn how to convert social marketing into sales while staying within social media platforms. You will hear from a vendor of a low cost software program familiar with the millennial aged market who has increased sales for outlets. A store representative with experience in social media will also be on hand to facilitate the conversation. Presented by: Jason Lobel, Storeplacer Campus Stores, Value and the Digital Marketplace 8:30 AM - 9:45 AM The worlds of collegiate retailing and course materials are changing rapidly. Are you keeping pace? Do you have distrinct strategies to retain or recapture market share? This session will highlight recent trends and future trajectories of emerging technologies and practices that affect college stores and their core product. It will also explore specific options – both tactical and strategic – to reposition college stores in an era of technology. Presented by: NACS Media Solutions - Mark R. Nelson, Ph.D., MBA & Jeong Oh, J.D., MBA - Mass Media Solutions Best of the Tech 8:30 AM - 9:45 AM This year at the Consumer Electronics Show there were some new technologies and accessories to be aware of and other technologies that have been around but are now getting traction. Technologies include Bluetooth, Ultrabooks, Music, Video and others on the downturn. Presented by: Jason Bringhurst - Professional Cable Morning Beverage Break 9:45 AM - 10:00 AM General Session - James Kane 10:00 AM - 11:30 AM The Loyalty Switch: How to Make Anyone Loyal to You, Your Organization or Your Cause Author Luncheon - Donovan Hohn "Moby Duck" 11:45 AM - 1:00 AM Vendors Set Up Booths - City Center 12:00 PM - 5:00 PM Online Price Comparison of Textbooks 1:15 PM - 2:30 PM Stop scouring the Web for textbook prices and engage the online competition head on. Introducing Verba Compete, a new web application. Verba Compete helps you optimize your pricing for profit and competiveness, conduct a better buyback and intelligently source low-cost inventory. Presented by: Ryan Peterson - Verba Software and Jon Neil - Skidmore College Take Charge of Your Future 1:15 PM - 2:30 PM Do you want to leave administration and campus stakeholders thinking "what would we do without them"? In this session you will learn to conduct a strategic analysis on how you can adapt to best serve the needs of your university and position your store as essential to campus life. Presented by: Sarah Potter - Bates College & Abbie von Schlegell - abbie von schlegell & co. What's Hot in Fashion/Idea Exchange 1:15 PM - 2:30 PM Hoodies, yoga pants, scrunchies? Who knows? You will get to see an overview of fashion trends followed by facilitation of an Idea Exchange. Presented by: Paula Haerr, Associate Executive Director - Connect2One Trademark Licensing 101 1:15 PM - 2:30 PM Do you want to learn more about preventing purchasing from sweatshops? Is your administration considering licensing your logo? Stores & vendors need as much info as possible about licensing-related matters. Presented by: Rick Merriam - Licensing Resource Group and Steve Souza - Brown University Afternoon Beverage Break 2:45 PM - 3:00 PM The Value of Rental 3:00 PM - 4:15 PM This session will emphasize the value of a robust textbook rental program and its impact on the perception of your store. You will hear from stores with a successful program as well as from one of the leading rental companies. Panel of stores will share their own experiences. Presented by: Robin Dziczek - Assumption College and Others Student Watch 3:00 PM - 4:15 PM Student Watch is primary, industry-specific research that provides new insights into student consumers and validates proven trends. By providing ongoing research conducted and delivered in topical phases, this research will help you tap into today's college student consumer to better understand and effectively meet their desires and needs. Presented by: Liz Riddle, Consumer Research Manager at NACS Prep School Issues 3:00 PM - 4:15 PM Presented by: Guy Gnerre - The Hotchkiss School Get Your Ideas Flowing! 3:00 PM - 4:15 PM Get Your Ideas Flowing! Creative ideas for displaying items in a new way. Take a guided stroll down Saratoga's Main street and examine what can be applied in your bookstore, includes a final stop to share ideas and impressions. Presented by: Diane Bilodeau - Kennebec Valley Community College & Bob Carlton - Skidmore College Creating a New Campus Store Association 4:30 PM - 5:15 PM Discuss creating a new Campus Store Association for the northeast. Show Preview Reception 5:45 PM - 6:45 PM Dinner & Fashion Show 7:00 PM - 11:00 PM Thank you to Patty Pfanzelter - West Point Association of Graduates Gift Shop! Tuesday, March 20, 2012 Registration 6:30 AM - 12:00 PM New Products/Services Breakfast 7:30 AM - 8:30 AM Presented by: Howie Londner - Alexander Supply Trade Show 10:00 AM - 4:00 PM Morning Beverage Break in Show Area 10:00 AM - 10:30 AM Lunch in Show Area 12:00 PM - 1:30 PM Afternoon Beverage Break in Show Area 2:30 PM - 3:00 PM CSA-NYS Business Meeting 4:00 PM - 5:00 PM Show Raffle Winners Announced 4:00 PM - 4:15 PM Show Raffle Winners Announced and then Breakdown Recognition Banquet & Entertainment by Grand Central Station 7:00 PM - 11:00 PM Wednesday, March 21, 2012 Breakfast on Own 8:00 AM - 9:00 AM Shared Interest Round Table - Prep Schools 9:00 AM - 10:30 AM Presented by: Guy Gnerre - The Hotchkiss School Shared Interest Round Table - Large Stores 9:00 AM - 10:30 AM Shared Interest Round Table - Small Stores 9:00 AM - 10:30 AM Shared Interest Round Table - Community Colleges 9:00 AM - 10:30 AM Presented by: Donna Tessitore - Schenectady County Community College CSNE & CSA-NYS Board Meetings 9:00 AM - 12:00 PM