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CSNE
Fall 2010 Meeting
College of the Holy Cross, Worcester, MA
Preliminary Schedule of Events -
Subject to Change Without Notice
| Thursday, October 14, 2010 |
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| Registration, Networking & Continental Breakfast |
9:00 AM
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9:30 AM
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| You Can Compete! |
9:30 AM
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10:30 AM
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Small businesses can thrive during the recovery period so seize the competitive advantage you need in today’s retail environment! The Retail Doctor challenges you to think outside the proverbial box and learn how to apply old techniques with a better positive result. It’s not about the economy – it’s how you run your store and your employees. Learn about the four personalities and how their different requirements for happiness, how to sell your merchandise better and a dramatic demonstration of how presentation is everything! You’ll be inspired to change the way you do business – and there’s cake.
Presented by: Bob Phibbs, The Retail Doctor.As a professional business speaker on retailing, tens of thousands of people have transformed their business and increased sales using his tools.
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| Morning Refreshment Break |
10:30 AM
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10:45 AM
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| Merchandising for Sales |
10:45 AM
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11:45 AM
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Do you know the nine types of displays and how each can be used to increase your average ticket? This visual presentation will show you the how to create, where to use and the “how to measure” success tips of the pros. Learn quick tips that can make the difference between “I’ll take it!” and “I’ll think about it!” including the best area for displays, traffic patterns and frequency of change.
Presented by: Bob Phibbs, The Retail Doctor
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| Book Signing |
11:45 AM
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12:00 PM
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All attendees will be receiving a FREE copy of The Retail Doctors Guide to Growing Your Business. USA Today said, "Are you in retail? If so, then you should pick up a copy of a great new book: The Retail Doctor's Guide to Growing Your Business. This book helps you with any issue your retail business may have – from marketing more effectively, to mark-ups and price points, increasing profit and much more." Following the advice in these pages will help you devise a sound strategy to accomplish your goals and outperform your competitors. You'll also gain clear insight into all areas of human resource management, sales training, merchandising methods, and marketing
Bob Phibbs, the Retail Doctor®, has helped hundreds of small and medium-sized businesses in every major industry, including hospitality, manufacturing, service, restaurant and retail. He is a nationally recognized expert on business strategy, customer service, sales, and marketing. With over thirty years experience beginning in the trenches of retail and extending to senior management positions, he has been a corporate officer, franchisor and entrepreneur.
As a motivational speaker and consultant, he has creatively helped some of America’s best-known retail brands, including Yamaha, Caswell-Massey, Husqvarna-Viking, LEGO, and Brother succeed during both good and bad economic circumstances.
A frequent guest on MSNBC's Your Business, he and his work have been featured in Entrepreneur magazine, the Wall Street Journal and the New York Times. In addition, Phibbs provides business makeovers for the Los Angeles Times.
Phibbs owns a publishing firm and has started two successful businesses. In addition, his years as a music conductor have helped give him insight into building teams.
Frequently quoted on matters about retailing, Phibbs has creatively helped businesses succeed when their customer base has been challenged. His presentations are designed to challenge business owners to look in the mirror to find a way to compete.
Presented by: Bob Phibbs
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| Networking Lunch |
12:00 PM
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1:00 PM
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| Concurrent Round Table Discussions |
1:00 PM
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2:00 PM
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We will have tables facilitated by your colleagues with discussions focusing on the following topics:
- Budget Issues
- Textbook Rental Programs
- General Merchandise Issues
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| Afternoon Refreshment Break |
2:00 PM
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2:15 PM
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| Holy Cross Bookstore Tour |
2:15 PM
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3:00 PM
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